Usually, women’s wellness has been underserved and you will underfunded
Ladies fitness
Today, commands from ladies’ wellness products are on the rise around the a great set of care need (Exhibit 5). Because large portion of respondents told you it bought monthly period-worry and you can sexual-wellness issues, consumers said it invested by far the most on menopause and you will maternity-associated items in during the last seasons.
Digital products also are getting more common from the women’s fitness surroundings. Including, wearable gadgets is also song good customer’s emotional indicators to spot level virility windows.
Even after current development in the fresh new ladies’ wellness room, there can be nevertheless unmet demand for products. Menopause might have been a particularly missed phase of one’s sector: simply 5 percent away from FemTech start-ups address menopause demands. dos Christine Hallway, As to why way more startups and you can VCs was finally following the menopause business: $600B is not niche,’ Crunchbase, . Read more →